Technologies like Artificial Intelligence and Machine Learning can’t be referred to as just other technological advancements. They are finding new applications everyday in industries like telecom, machinery, healthcare, etc. Businesses across many industries are leveraging AI and ML to improve their existing services.
Above anything, AI and ML together have bridged the gap between humans and their devices in terms of communication and interaction. Moreover, AI and ML are also used to produce actionable insights by using huge volumes of data. One of the facts that makes AI and ML revolutionary technologies is that a major share of their potential is still untapped due to low latency and speed issues of 4G networks.
Since AI and ML have a huge impact on interaction of humans and machines, they can be leveraged to explore endless possibilities of user-experience. These applications have led to many transformations in software and mobile apps:
- Advanced Searches
With the search in the applications equipped with AI and ML, users can search through methods like voice and images. Although these methods are not new, Artificial Intelligence and Machine Learning have increased their efficiency in terms of usability and precision over the years.
Also, AI and Ml can optimize the search in the software to produce contextual and intuitive results. This makes the search more efficient and enhances user-experiences and engagement. AI and ML can provide a cognitive approach to the searches which can be helpful in grouping content or resources to provide intelligent and immediate results to the queries.
- User Behavior and Personalization
Machine Learning helps mobile apps in understanding search behavior, purchase history, user history and in turn predicting their preferences. These predictions along with factors like age, gender, location, search queries and usage-time drive the recommendations on applications. These personalized recommendations ensure that the users find the app engaging. Some of the best recommender systems are used by YouTube and Netflix.
ML also helps marketers in understanding user preferences and purchase patterns. It has the ability to group the users according to the data collected. The user data can be used to determine the target audience, their requirements, their budget, etc. Structuring clients and strategizing the right approach to cater to their needs can drive explosive growth.
- Real-time Data Collection and Processing
Artificial Intelligence lets devices communicate with each other. This is why it can be helpful in collecting real-time data and processing that data. Applications can thus provide higher levels of precision with data getting updated in real-time. Real-time data is also very helpful in IoT systems.
When a 5G rollout happens, the problems of latency and speed will become matters of the past. This means that the network of machines and devices that IoT promises will finally be able to be established. Artificial Intelligence will play a crucial role in setting up this network. AI will be helpful in providing the real-time feedback data across the devices which is necessary for them to function on their own.
- Better Subject and Voice Recognition
AI and ML have made it possible for developers and smartphone manufacturers to make interfaces which can detect objects and scenes in the camera like food, landscapes, etc. Some camera applications also have the ability to tweak the settings to the optimum for better captures. An improved recognition has also led to smart and secure face unlocks. Similarly, voice recognition systems are also constantly learning and getting more cognitive with the help of AI.
- Security
Many apps make use of device sensors enabled with AI functions to determine the essential security functions within the application. With the help of Machine Learning, behavioral analytics can be used to determine whether the action within the application should be authenticated or not. Other factors like device location history can also be taken into account while performing the analysis to increase the level of security.
In conclusion, AI and Ml have brought many developments in software and mobile applications. They have ensured that the users get personalized user experience and find the applications more engaging. Intuitive and contextual searches have made sure that users get intelligent and accurate results. Efficient voice and subject recognition have also made mobile apps and software more convenient.